The Austin City Limits Music Festival (ACL) in Austin, Texas, is a renowned celebration of music that brings together artists and fans from diverse backgrounds. For this project, I had the opportunity to create a Poster, Merchandise, and VIP materials.

Drawing inspiration from the festival's rich history and infusing my own creativity, I embarked on a journey to encapsulate the spirit of ACL in my designs. I was inspired by the vibrant legacy of ACL, I sought to create a narrative that resonated with the festival's soul. Previous years served as a wellspring of inspiration, and I delved into the visual archives to understand the unique aesthetics that defined ACL. Recognizing the pivotal role of music in the festival, I chose to incorporate iconic symbols like the guitar and record player as central motifs. The guitar, a timeless emblem of musical expression, became an important focal point of my designs. Its strings echoed the diversity of genres celebrated at ACL, while its silhouette paid homage to the artists who graced the festival stages. As these artists create amazing music, I wrote their names around the guitar to replicate soundwaves. Through careful detailing and stylistic choices, I aimed to convey the energy and passion that belongs to every ACL performance. The second poster I created was more based of the lively and colorful aspect of the shows. Using colors and drawings to show the impact of music to listeners souls. Incorporating a record player into the design added a touch of nostalgia, blending the rich history of music with the contemporary vibe of ACL. This iconic device symbolized the festival's commitment to honoring musical traditions while embracing the cutting-edge sounds that define the present. The vinyl records represented the eclectic mix of artists and genres that ACL proudly showcases. One of the most exhilarating aspects of this project was the freedom to explore and experiment with design concepts. Given the latitude to express my creativity, I pushed the boundaries to ensure that each element of the Poster, Merchandise, and VIP materials reflected the dynamic and inclusive nature of ACL. This autonomy fueled my passion, turning the design process into a gratifying and enjoyable experience. Creating this idea for my project and the Austin City Limits Music Festival was not merely just an assignment but; it was a labor of love and creativity. The fusion of inspiration from previous years, the symbolic representation of the guitar and record player, and the freedom to innovate all contributed to crafting a visual identity that captures the essence of ACL.